Following Apple Inc, Microsoft Corporation May Push Windows 10 Mobile Updates Directly To Users

Microsoft will control the update process for Windows 10 Mobile, to help establish the OS as a reliable platform

Microsoft Corporation has announced it will control when to roll out updates for Windows 10 Mobile.

With Windows 10 Mobile right around the corner, we might be looking at a major change in strategy, one that is, to an extent, an imitation of what Apple Inc. (NASDAQ:AAPL) employs. Since Apple is responsible for both its hardware and software segments in the smartphone market, it pushes its iOS updates in a timely and direct manner. On the other hand, Google Inc.’s (NASDAQ:GOOG) Android updates have to go through different phases before finally reaching the end user. These updates are passed on from the search giant to OEMs and then to the mobile carriers. This means the updates take months before they reach users.

Since we are still some way off from Microsoft’s Windows 10 Mobile, nothing is set in stone regarding whether the company will actually roll out future updates directly to its mobile users. All the company stated when asked about its update policy once the new operating system is launched is, it won’t be adhering to the timelines of different carriers, paving way for many to believe that a more Apple-esque way of rolling out updates is right around the corner.

If Microsoft does start rolling out updates directly to users, it would improve the perception of Windows Mobile in the market, as users would not only be getting the latest features on time but would also be getting their hands on the most up-to-date security fixes. After the infamous Stagefright attack highlighted Android’s vulnerability due to its widespread fragmentation and diversity, the decision to roll out updates directly will help Microsoft avoid such malware attacks. More so, it will also present Windows 10 Mobile as a service, much like how the company rolls out updates for its PC platform.